I love it when ads are not just a screaming commercial attempt to get money out of the customer but when they are turned into little art creations that attract your natural interest instead of pushing and forcing you. That’s a really hard job to combine art and advertising and it makes the experience of watching a good ad very rare and enjoyable.
John Lewis ad specialists seem to know their job. Watching their Christmas advert you are forgetting that it’s actually an ad, not a full animated movie. I like everything about it, the holiday atmosphere, the graphics, the kindness. But most of all – the music. I think one couldn’t choose a more perfect song and singer for it – Lily Allen’s cover of Keane’s “Somewhere Only We Know” suits here in all regards, that’s the song that creates the special ambiance and the magic of the Christmas time. To me, it’s one of those cases when a cover is somewhat more successful and attractive than the original of the song. And despite the loads of criticism addresses to Lily’s music recently, I still consider her a very bright performer and this single is a proof.
John Lewis ad specialists seem to know their job. Watching their Christmas advert you are forgetting that it’s actually an ad, not a full animated movie. I like everything about it, the holiday atmosphere, the graphics, the kindness. But most of all – the music. I think one couldn’t choose a more perfect song and singer for it – Lily Allen’s cover of Keane’s “Somewhere Only We Know” suits here in all regards, that’s the song that creates the special ambiance and the magic of the Christmas time. To me, it’s one of those cases when a cover is somewhat more successful and attractive than the original of the song. And despite the loads of criticism addresses to Lily’s music recently, I still consider her a very bright performer and this single is a proof.
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